In addition to or in place of standard email and SMS messages.
(Do It Yourself or Done For You.)
Open and response rates on WhatsApp are still significantly higher than open and response rates on email or SMS. Therefore, to reap the benefits of such high open and response rates, you should integrate drip message series in WhatsApp, especially if your business has one of the following or similar processes.
A Course/Product/Service Marketing Campaign
Let us take the “normal” marketing process of advertising, a landing page, registration, and a series of emails that leads each time to a sales page. And that is it.
And is that it? Yes, most business owners repeat the same marketing process again and again. Sometimes one may diversify by sending new messages to existing subscribers or similar audiences to existing customers.
What if, in addition to emails, there are also WhatsApp messages? Not just one or two messages, and not just a message that starts with “Hello first name”? Instead, it is a series of messages that allow you to set a sending time by hours, days, skip Saturdays and holidays, gap days between messages, create a unique message for a unique subscriber, and send during acceptable “human” hours. “Human” working hours are regular, instead of arbitrary and less reasonable times when a business owner is less available, or not likely, to answer, for example, at 3:30 in the morning immediately after registration.
If you want to add this to your business, click here below, and it’s yours.
Monitoring Progress and Feedback While Running a Course
So you have a digital course sold to multiple people. The biggest challenge I typically hear for you as a business owner accompanying courses is “student abandonment.” In the beginning, students are enthusiastic, connect, and learn the first 3-5 lessons; then, they connect less and less. General statistics show digital course completion as low as 3-6 percent. Or, 94-97 percent never complete the course they have bought, and you have invested your best in creating.
They may decide that the course they have bought is a flop, disappointment, waste of money, or whatever. While you may feel even betrayed by the ingratitude…
Finishing the course is in the students and your best interest. It is better to find a way to attract or lure students back to the classes and lessons so that they get the full value and become course recommenders.
What if, in addition to e-mails and perhaps text messages, each student would receive messages adapted to one’s course progress on WhatsApp? With messages corresponding to individual lessons, a “nagging” option when one does not complete a lesson by a specified time, and positive reinforcement when one has completed the lesson. Messages can be sent at specified hours and days so they feel more “human” and friendly than cold, disconnected, and robotic, automatic send at non-hours.
If you want your business to do this for you, you can get started by clicking here.
Registration Tracking On The Landing Page
You published a landing page, and people have signed up. Usually, as part of a landing page continuation, a signed-up person automatically receives a gift on the thank you page or in an email. On a side note, to increase registrants’ quality, send the gift by email and add a clickable link. Then, one gets confirmation that the email is correct and the added value of increased reputation thanks to clicking a link. In the background, there is a challenge/risk that the email will end up in spam (or not arrive at all).
What if, in addition to email, a similar message is sent simultaneously on WhatsApp? A message that verifies, on the one hand, that the phone number is correct and belongs to the registrant, on the other hand, helps improve credibility by having the registrant open the email as well, and on the third hand, helps position you as “acquaintances” after all you already have met 4-5 times in total (ad, landing page, thank you page, email, and WhatsApp). Messages can go out at hours and days that make sense for a working day, thus boosting trust and trustworthiness even more.
If sending WhatsApp messages simultaneously with your emails interests you, the button below awaits your click.
Opening Another Communication Channel Different from Email
What is your email deliverability rate? The accepted industry standard is 79%; in other words, 21% of the email you send never arrives, not even to the Spam.
What is the WhatsApp deliverability rate? It is practically 100%. No exceptions.
What are your email open and click rates? The average industry standard is 22.7% and 2.9%, respectively.
What are the WhatsApp open and click rates? The average industry standard is 58-70% and 5-15%, respectively.
To summarize, and only by numbers:
WhatsApp has a 25% higher deliverability rate than email
WhatsApp has a 155-210% higher open rate than email
WhatApp has a 73-418% higher click rate than email
Click here to get up to four times the click rate than email.
Up-, Down-, and Cross-Sell from Cart Abandonment
First, read and be impressed by the above performance WhatsApp advantage. Then, envision an abandoned cart scenario on your website. The website successfully identifies and triggers a cart abandonment email sequence, and suffers from similar deliverability, open, and click rate challenges.
Adding a parallel channel, such as WhatsApp, with superior deliverability, open, and click rates is smart. You can even mimic the email cart abandonment cadence and content to the letter by clicking this link.
A Rolling Reminder for a Meeting or Webinar
Do you set up meetings with interested people? People whom you expect to become customers? How many of them, on average, no-show up to the meeting, whether they pay for it or not?
Have you set up email or SMS reminders and seen no significant change to the no-show?
By clicking here, you can add to your reminders arsenal bi-directional WhatsApp messages that require consent at the beginning, send reminders, require consent and approval for reminders, and more.
Workload Reduction
I placed this general note here to make the wheels in your head start turning. Adding a WhatsApp message series can help you and your business. Where to take it? This is completely up to you 🙂 and you know where to click to make it happen (hint: below).
What Will You Have in the End?
By the end of this DIY document, you will have an organized, working, and proven process for sending a series of messages on WhatsApp. In addition to or instead of email series. Building the process is done “from top to bottom” or “from generalization to specific.”
For Whom Is This Solution Not Suitable?
- Businesses that only send outgoing messages via email, SMS, WhatsApp, etc., and do not care for replies
- New business owners who have not yet decided on the product or service they provide
- Business owners who think first about “how much it will cost me” instead of “how much it will bring me in”
For Whom Is The Solution Suitable?
- Business owners who want or already have a dialogue with their subscribers
- Those who already use email series
- Creators who want to increase the percentage of openings and responses from subscribers
- Quality-concerned business owners who want to guarantee 24/7 communication channels with their people
- Those who are ready to take their relationships with their people to the next level, to a dialogue
Warranty and What I Provide and Support?
- If you are unsatisfied with how the WhatsApp message series works for you – you will get a full refund.
- I can do the actual preparation for you. It is also possible for you, or your team, to follow a very detailed instructions set and do the actual preparation.
- I will be at your side and help until you are done if you choose to prepare the infrastructure yourself
- Your DIY work starts when all the infrastructure is ready. I support you in ensuring that the implementation is the one you envision
Button Line
I fully support you whether you pick DIY or DFU.
If you are not satisfied, you will get a full refund.
